Webinar – How to Use Cognitive to Personalize Customer Service in Your Call Center

Learn how to become a Cognitive Business with IBM Business Process Manager and Watson Analytics in this short, informational webinar.

Wednesday, March 29, 2017 / 11:00 AM EST / 30 Minutes
Replay Recording

Webinar Overview

Join IBM and Princeton Blue on Wednesday, March 15, 2017, at 11:00 am EST for a 30-minute webinar to learn how Cognitive Customer Service can be your competitive edge. We will discuss and demonstrate our Cognitive Customer Service solution that determines topic and emotion from call center voice conversations, emails and chats to better understand customer’s perception of your brand and allows you to:

  • Understand and act on real-time customer sentiment
  • Increase customer satisfaction and revenue
  • Identify and capitalize on customer trends in real time
  • Enhance customer experience through an improved next best action

Speaker Profile

Neil Tootill

Public Market Sales Leader, Process Transformation


Neil Tootill is the Public Market Sales Leader for IBM’s Process Transformation portfolio in North America. He has over 25 years of business experience in Information Technology and has focused almost exclusively on Business Process Management and Business Rules Management since 1998.

Pramod Sachdeva

Founder and Managing Director


Pramod Sachdeva is the Founder and Managing Director at Princeton Blue. Pramod has been an evangelist for Digital Transformation using BPM, Business Rules and Cognitive technologies since he founded Princeton Blue over a decade ago. With over 30 years of business and technology consulting experience, Pramod brings tremendous knowledge to help clients navigate their digital transformation journey. Pramod's vision has helped Princeton Blue get recognized as a high-profile thought leader in delivering digital transformation by leading industry analysts.

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