Cognitive Computing powered by Artificial Intelligence makes this possible. Artificial Intelligence as a technology has been researched for decades and is finally becoming available at an affordable price point, and is playing a significant role in this modern era of Digital Transformation.
The Changing DNA of Data
The nature of the data created in today’s world itself has changed significantly in the last decade. The technologies and processes that supports organizations also need to adapt to this changing DNA of the Data.
According to a recent IBM study:
- 90% of the world’s data got created in the last 2 years
- 80% of this data is unstructured - voice, video, documents, emails, chats, news, blogs, forums, social media, etc.
- The percentage of unstructured data is increasing while the percentage of structured data continues to decrease
- Most of this unstructured data is available in the public domain
- More and more valuable customer insight can now be gained from this publicly available unstructured data
What is Cognitive Computing?
Cognitive Computing represents a set of new-age services, built using state-of-the-art Natural Language Processing algorithms, Artificial Intelligence, Machine Learning, Analytics and backed by massive computing power. Cognitive Computing enables you to analyze unstructured data and use the signals to empower better and faster decision making within your organization.
Cognitive Computing Technologies
Over the last 2 years, we’ve evaluated a number of cognitive technologies, commercial and open source. While open source cognitive services are free, they not easy to train and don’t always produce the desired results.
IBM Watson, a leading Cognitive Computing platform, is now available as a set of developer services in the IBM Bluemix Cloud environment. Some examples of Watson cognitive services available in the Bluemix Cloud are:
- Sentiment and Tone Analysis
- Speech-to-text Conversion and vice-versa
- Language Translation
- Natural Language Classification
- Automated Chats
- Personality Insight
- And many more…
Want to become a Cognitive Business?
Unstructured data is packed with customer tone, sentiment and how they feel about your products, services and brand. How can you mine these signals to diffuse escalating situations, target relevant promotions and improve customer loyalty and retention? Here are some possible areas where Cognitive Computing can help..
Intercept Escalating Situations
Voice of the Customer
Individual and Company Insight
Our Cognitive Solutions
Our world is awash with unstructured data from sources like customer calls, chat conversations, emails, social media posts, news, photos etc. Cognitive Technology Platforms like IBM Watson leverage AI and natural language processing to analyze this data and detect important customer signals like their sentiment, moods and other trends. Become a cognitive Business using a variety of Cognitive solutions from Princeton Blue which combine this unstructured, analyzed data with structured data from your business operations like CRM, ERP, etc. and gives you the ability to identify Next Best Action for your customers.
Princeton Blue has strong capabilities in building Cognitive solutions. Engage us to empower your organization with the prowess of Cognitive Computing. Let us help you become a Cognitive Business.