IBM World of Watson 2016

Event Overview

In a world awash with data, simply being a digital business isn’t enough. To meet market expectations, leading companies are infusing digital intelligence into the equation. We call this cognitive business.

Princeton Blue helped clients unleash their company’s cognitive potential at IBM World of Watson 2016, where we equipped the attendees with the capacity to extract knowledge from data, enhance personal expertise, and outthink the needs of the market at amazing speeds. We showcased how data, analytics, and Watson can change their world.

Pramod Sachdeva, Founder and Managing Director at Princeton Blue, presented our innovative cognitive computing solution and also participated on a panel discussion.

Booth #762-16

October 24-27, 2016

Mandalay Bay, Las Vegas, NV

How to Build Retail Cognitive Business Operations


Session Id: 1334A

Date/Time: Thursday, October 27, 8am – 8:45am


Pramod Sachdeva, Founder and Managing Director, Princeton Blue
Balendu Mishra, IBM Practice Lead, Princeton Blue

IBM ODM DSI senses events, recognizes context and decides on actions to improve customer experience. IBM BPM implements processes that ensure that such “actionable insights” are executed and tracked. Watson extends these processes and decisions with cognitive services to yield Cognitive Business Operations (CBOs) that sense, respond and learn. The result is a better ability to adapt to and predict customer behavior. Watson’s abilities to understand natural language, interpret unstructured data, and drive automated user dialogs provide a platform for developing cognitive business operations that can harness and act on insights from customer sentiment in social media such as Twitter and Facebook, as well as free-form text and recorded speech.

Pramod presented a live demo of Princeton Blue’s Unified Customer View solution that showcased the power of Cognitive Computing, ODM DSI and BPM.

What’s Next for Business Processes in the Cognitive Era?

Panel Discussion

Session Id: 1568A

Date/Time: Monday, October 24, 3pm – 3:45pm


Pramod Sachdeva, Founder and Managing Director, Princeton Blue
Sam Antoun, CTO – Smarter Process Global Services Leader, IBM
David Herring, Manager of BPM & ODM Delivery, Kaiser Permanente
Jim Sinur, CEO, ‎Flueresque
Irene Lyakovetsky, Marketing, IBM

Business is changing to leverage business processes in new and innovative ways. Today digital technologies are going mainstream. Disruptive business models offer great potential to derive insights from Twitter and The Weather Channel. Real-time decision management in context opens up new avenues to connect with customers at every point of interaction. Self-service, finding information fast and getting the right work to the right person are emerging scenarios where cognitive technology changes business operations for superior front office experiences. This lively, interactive session featured industry analysts and business leaders discussing key trends and sharing how organizations can connect better with customers in the cognitive era!

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