Cognitive Customer Service

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The universe of data is growing exponentially. Studies have shown that 80% of the data today is unstructured, even from internal sources information such as customer voice calls, chats, complaints, etc.

The Cognitive Customer Service solution understands topics and emotions from call center voice conversations, emails and chats to know customer’s perception of brand and proactively drive the Next Best Action, e.g. Issue Escalation, Upsell, Brand Ambassador, etc.

Become a Cognitive Business

Customer insight gathered from unstructured data can lead to new business opportunities, improved customer satisfaction, and a greater competitive edge in the industry. Outthink your competitors by becoming a Cognitive Business.

With Princeton Blue’s Cognitive Customer Service solution, you can benefit from the combined capabilities of BPM and IBM Watson

IBM Watson

IBM Watson

Cognitive Computing enabling identification of customer behavior patterns for real-time, actionable insights.


Brings together operations metrics and cognitive signals into a workflow for real-time analysis and pro-active follow-up.

Solution Overview

CCS Solution brings together the power of analyzing Unstructured Data from Business Operations, Cognitive Computing and Business Process Management to create actionable customer insight. All the information is collated into the CCS Dashboard which acts as the single interface for all interactions with the customer.

Key Highlights

CCS solutions empower you to build cognitive customer service, enabling you to understand your customers better and service them to build superior customer experience.

Cognitive Customer Service Screenshots


Sign up to see a live demo of CCS for your industry

We have developed the Cognitive Customer Service demo for banking, insurance, retail, healthcare, telco and airlines.

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